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What Factors Influence Decision Making on your landing page or campaign? What decisions do you want your site users to make? How can you make each decision easier for them to make?

Are Webdesign Visuals Important to Your Website? How can we capture and hold attention? How capable are we of making truly rational decisions? To what extent do first impressions, visuals, and emotions affect our ability to learn information? CXL Institute I am still talking about first impressions. Remember the “the first cut is the deepest”?…

Effective Webdesign Principles You Should Learn and Know Failing to grab attention is your fault, not the users’ lack of interest. CXL Institute – Lesson in First Impressions When I started out learning about digital psychology and persuasion, I had no clue what it was I was getting schooled in. Man, I am so glad…

In neuromarketing, the scientists tell us that you have 3 brains. The new, middle and old brain. Target these in your marketing.

It’s important to understand that even though people tend to generally incline towards the rational, yet to a large extent they are not. That is why if you are going to use images in your marketing, use large images as they tend to appeal more to the emotion.