Introduction

Every business owner wants to grow and scale their online business. But without the right tools, it becomes an uphill battle.

I mean there’s so much to consider. Worse still, if you do not have the skills and the resources, it will be ages before you begin to see any shift in your fortunes. By that time your business will have been annihilated by your competitors.

We are now more entrenched in the digital world. Content creation is the basis for data. This data has to be organized in a way that content marketing will bring much-needed profitable results.

Consequently, the need for digital marketing tools to help businesses scale up their growth. This is where Semrush comes in.

The Content Marketing Toolkit by
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In 2008 one brilliant man had an epiphany about how to research and get data organized. His company, Semrush, may just have solved the problem of content marketing for many online businesses.

Today, Semrush has over 50 tools for SEO, content marketing, advertising, social media, digital PR, and competitor research to name but a few. And, millions of users enjoy business growth using this powerful platform. For most online and local businesses, Semrush has become their go-to platform of choice.

Take a Free 7 day Test Run of The Content Marketing Toolkit Here.

In 2008, Semrush was a small SEO tool with just a handful of users. Twelve years later, it evolved into a powerful platform that helps marketers all over the world grow their online visibility.
Semrush

Take a look at this graphic. Man, these are benefits, not features. Can you see how your content marketing work assures your business growth?

Look at the steps below in the infographic. How can you fail with such a content marketing toolkit? I bet you’re already saying to yourself, man, I wish I had this when I got started online back then!

The Content Marketing Toolkit Step by Step Infographic

OK. So the smart people at Semrush have not been sitting idle. At every given timeline they have to respond to the market challenges and changes. With such great products, they have to keep improving. Keeping abreast with the millions of users and their product demands.

This is one of the reasons they are passionate about what they do and why. Read on.

Have I piqued your interest? See the bigger picture here. Take a Free 7 day Test Run of The Content Marketing Toolkit Here.

Let’s now take a look at the Semrush 2020 Updates. Please join me.

But first…..from the horse’s mouth.

We’ve always been a product-first company, going where the challenges of our users took us. But while we kept adding more and more features, our visual identity became inconsistent.
Today, when Semrush has over 50 tools for SEO, content marketing, advertising, social media, digital PR, and competitor research, we realized that it’s time. It’s time to give the Semrush brand a makeover to capture its essence and unique character.
Oleg Shchegolev, CEO and Founder

Before I dive into discussing the Semrush 2020 Updates in detail, let me point out that there has been a major overhaul from the logo all the way deep into the whole product software.

The New Improved and Inspiring Logo

As I researched the changes and improvements, see below what I found on their website.

I admire the way they passionately describe their business.

The information directly below is a direct copy from the Semrush website.

Let’s get started by discussing the logo. I don’t know if I should call this the before and after like they say in the makeover industry. The old has done its work and has been retired.

Anyway, now the new logo variants are ready for the uncharted higher heights in their new color system.

New color system
Our primary brand colors are hot orange and dark indigo. And we use an extended palette of vibrant colors to add deeper emotions to our visual language.
Semrush

For me, the new logo is like a meteor flying through digital land announcing the arrival of good tidings on the improved tools on the whole platform. Surely this is a sign that we can rest assured that our businesses will grow and scale exponentially!

But, what’s in a logo? There’s something to be said about a logo. Every business has its unique inspiration when arriving at a logo design. This is the reason why you must put every inspiration and enthusiasm into coming up with a logo design.

A logo design must send an inspiring and enticing message to the target audience. The visitor or prospect must be inspired and motivated to take an interest in your product buying process when they look at your logo.

I think Semrush has accomplished that aspect. The quote below is perhaps what inspired the change from the old to the new fireball logo.

A fireball
A symbol of fire has been at the core of the Semrush brand from day one. It stands for a spark that ignites the engine of your marketing. And the energy that keeps it going strong. The new version of the logo uses the same concept in a more modern, compact, and friendly way.

Semrush is the energy that powers your marketing.
The data and ideas you get from our toolkits. The knowledge you get from our blog posts. The new skills you get from our courses. Semrush is a spark that sets all parts of your marketing in motion. And the energy that can help you reach your goals faster.
Semrush

Right! Let’s dive deeper with the Semrush 2020 Updates. I think it will be wise to start by showing the plans and pricing. After all, it plays a key role in most decision-making.

But wait! Look at this infographic, of just what is available at your disposal. A huge database for you to delve into at your pleasure. Well worth the price you will find below, I must say.

Here’s the database of keywords, domains, and Geo representation in picture form. This represents the growth from 2018 to 2020. This is huge!

To summarize, we are looking at an all-in-one platform that has the best interest of everyone doing business online. Businesses need a repository of ever-growing keywords and related databases which are constantly being updated.

This ensures that business users have the right data and tools at their disposal in order to make the much-needed important decisions for growth and scale.

Alright now, with all the data and statistics, let’s now factor in the plans and pricing as they stand currently.

So, What Are The Semrush 2020 Updates, And What’s New?

Without going into full detail, let me just highlight some of the new tools and the 2020 improvements. It’s important to understand the essential benefits and not just dwell on the features. Here’s my shortlist.

Keyword Overview (Research tool)

According to the Semrush website, “the keyword overview is a tool that runs a full analysis of your keyword and helps you to decide whether you should enter into competition for it”.

The success of your on-demand content creation of any kind is highly dependent on the quality of the keywords you use. This also has a bearing on how you perform against your competitors.

But this isn’t just about making improvements to the keyword research tool, it’s also about ensuring that the user is getting a great user experience with the user interface. So the improvements have included the UI and UX too.

A brand new and improved keyword overview is what is now available to help you win big against your competition. Check it out.

Keyword Gap Helps You To Find Those Under The Radar Winning Keywords

It’s good to know what your competitors are up to. Right? So now you get to look up your keywords against the competition and run a full analysis on them. Result? You have a competitive research edge over your competitors. This is what the new Keyword Gap will do for you. It gives you an advantage!

Domain Overview is now global

You now have at your disposal a tool that goes to all the corners of this Global Village. Domain Overview now gives you domain SEO analysis instantly. It’s a truly worldwide view. This really gives you a more competitive analysis of the domains worldwide.

Take a look at this infographic below and see what you are now capable of achieving with Domain Overview.

Remember that this feature is a result of the Semrush customers’ feedback. So, Domain Overview is here now. Even though it’s been long overdue. And here are some of the intelligence features and benefits available to you:

Instant strengths and weaknesses in traffic sources, top content, search performance, target markets, backlink profile, and advertising performance. Can you imagine and comprehend the depth of this?